{"id":879,"date":"2018-06-29T17:39:13","date_gmt":"2018-06-29T14:39:13","guid":{"rendered":"https:\/\/www.chilian.ro\/?p=879"},"modified":"2018-06-29T17:39:13","modified_gmt":"2018-06-29T14:39:13","slug":"sosetele-care-spun-de-90-ani-o-poveste-romaneasca-de-succes-ciserom","status":"publish","type":"post","link":"https:\/\/www.chilian.ro\/index.php\/2018\/06\/29\/sosetele-care-spun-de-90-ani-o-poveste-romaneasca-de-succes-ciserom\/","title":{"rendered":"Sosetele care spun de 90 ani o poveste romaneasca de succes &#8211; Ciserom!"},"content":{"rendered":"<div id=\"attachment_880\" style=\"width: 408px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 \" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/2.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"398\" height=\"183\" \/><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<p>Ciserom a aniversat in Sept\u201917 90 ani de activitate \u015fi to\u0163i at\u00e2\u0163ia de c\u00e2nd contribuie cu succes la istoria \u015fosetelor, nu doar in \u0163ara noastr\u0103, ci \u015fi pe alte meleaguri. Frumoasa poveste a \u00eenceput \u00een anul 1927 c\u00e2nd Gustav Bahner \u00eenfiin\u0163eaz\u0103 \u00een Sebe\u015f fabrica de ciorapi \u015fi tricotaje. Av\u00e2nd conducere german\u0103 \u015fi aproximativ 150 muncitori \u2013 au reu\u015fit \u00eentr-un timp foarte scurt s\u0103 se extind\u0103 \u015fi s\u0103 realizeze, lunar, o produc\u0163ie de 210.000 perechi de ciorapi. \u00cen anul 1944 fabrica de la Sebe\u015f trece \u00een patrimoniul statului, continu\u00e2nd, \u00eens\u0103, produc\u0163ia de \u015fosete \u015fi textile, at\u00e2t pentru \u0163ara noastr\u0103, c\u00e2t \u015fi pentru str\u0103in\u0103tate. Chiar dac\u0103 a cunoscut inclusiv conducerea sovietic\u0103, fabrica de \u015fosete de la Sebe\u015f a continuat s\u0103 se extind\u0103, s\u0103 inoveze \u015fi s\u0103 produc\u0103 o gama larg\u0103 de ciorapi \u015fi tricotaje p\u00e2n\u0103 \u00een anul 1954 c\u00e2nd a fost din nou preluat\u0103 de statul rom\u00e2n. \u00centre anii 1954-1974, firma a beneficiat de fonduri de investi\u021bii ce s-au concretizat \u00een utilaje \u0219i tehnologii noi, cresc\u00e2nd capacitatea de produc\u0163ie de 40 ori, cu de 6 ori mai mul\u0163i angaja\u0163i. Datorit\u0103 produselor de o calitate incontestabil\u0103 \u015fi retehnologiz\u0103rii fabricii, \u00een anul 1990 aceasta \u00ee\u015fi schimb\u0103 numele \u00een Ciserom \u2013 nume care simbolizeaz\u0103, p\u00e2n\u0103 ast\u0103zi, perseveren\u0163a \u015fi tradi\u0163ia \u015fosetelor rom\u00e2ne\u0219ti, de calitate. Un rebranding \u00een 2012 a adus o imagine modern\u0103 m\u0103rcii Ciserom, regasit\u0103 pe fiecare ambalaj \u015fi element de comunicare.<\/p>\n<div id=\"attachment_881\" style=\"width: 228px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-881\" class=\"size-full wp-image-881\" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/3.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"218\" height=\"95\" \/><p id=\"caption-attachment-881\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<p>Povestea fabricii Ciserom continu\u0103. Aceea\u015fi familie mare, aceea\u015fi oameni devota\u0163i \u015fi acelea\u015fi \u015fosete colorate \u015fi c\u0103lduroase care s\u0103 completeze zilnic stilul \u015fi \u0163inuta rom\u00e2nilor. Compania are ast\u0103zi 320 angaja\u0163i, un flux tehnologic modern, o produc\u0163ie anual\u0103 de 10 milioane perechi de \u015fosete \u015fi export\u0103 30% dintre acestea \u00een \u0163\u0103ri precum Germania, Italia, Anglia, Fran\u0163a, Irlanda \u015fi Elve\u0163ia.<\/p>\n<div id=\"attachment_882\" style=\"width: 227px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-882\" class=\"size-full wp-image-882\" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/4.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"217\" height=\"94\" \/><p id=\"caption-attachment-882\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<div id=\"attachment_883\" style=\"width: 96px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-883\" class=\"size-full wp-image-883\" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/5.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"86\" height=\"99\" \/><p id=\"caption-attachment-883\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<div id=\"attachment_884\" style=\"width: 187px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-884\" class=\"size-full wp-image-884\" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/45.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"177\" height=\"95\" \/><p id=\"caption-attachment-884\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<div id=\"attachment_885\" style=\"width: 479px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-885\" class=\" wp-image-885\" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/t.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"469\" height=\"44\" \/><p id=\"caption-attachment-885\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<div id=\"attachment_886\" style=\"width: 347px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-886\" class=\" wp-image-886\" src=\"https:\/\/www.chilian.ro\/wp-content\/uploads\/2018\/06\/untitled.png\" alt=\"Florin Chilian - Ciserom Sosete Romanesti\" width=\"337\" height=\"260\" \/><p id=\"caption-attachment-886\" class=\"wp-caption-text\">Florin Chilian \u2013 Ciserom Sosete Romanesti<\/p><\/div>\n<p>Daniela Bobaru<br \/>\nPR Specialist<br \/>\nStr. Dr. Mihail Petrini nr.15, Sector 5, Bucuresti<br \/>\nCentrala: 031.22.55.102 (\u21fe122)<br \/>\nMobil: 0749.033.349<br \/>\ndaniela.bobaru@morethanpub.ro<br \/>\nwww.morethanpub.ro<br \/>\nwww.book-land.ro<br \/>\nwww.marketingindirect.ro<br \/>\nwww.inpractica.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"more-link\" href=\"https:\/\/www.chilian.ro\/index.php\/2018\/06\/29\/sosetele-care-spun-de-90-ani-o-poveste-romaneasca-de-succes-ciserom\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[106,107],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florin-chilian-blog","tag-ciserom","tag-florin-chilian-ciserom-sosete-romanesti"],"_links":{"self":[{"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":1,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/posts\/879\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/media\/880"}],"wp:attachment":[{"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilian.ro\/index.php\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}